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MEDIA PRODUCTIONMEDIA PRODUCTION
Why does it matter?  

Sometimes, important stories just don’t make the headlines. Whether they are overlooked because of a lack of media resources, self-censorship or a crisis situation, the absence of coverage is never without consequences. Till a few years back, despite the devastation caused by the epidemic, there was little coverage of HIV/AIDS in South-East Asia and the few reports that were seen were partial and unconstructive. Meanwhile, in times of crisis, just when media infrastructure and personnel are unable to function properly, their communities are in urgent need of life-saving information.

How do we work?  

When media cannot fulfill its mandate properly, when marginalised groups are ignored and important issues overlooked, Internews Europe temporarily takes up the task of providing communities with quality media productions. By applying the same principles we impart to media organisations in our training programmes, we address the most sensitive subjects and create compelling and eye-opening content with the highest standards of production.

“During the war, we took drugs, alcohol and [we] took women by force… a lack of education among men contributed to all this violence. This film, La guerre dans le ventre, has to be shown in villages to educate people about sexual violence.”
Ex-combatant at the Mutobo demobilisation camp in Rwanda, December 2008
What difference does it make?  

Internews Europe produced programmes that informed hundreds of thousands victims of the 2004 tsunami, the 2005 Pakistan earthquake or, more recently, in Haiti. Thousands of people in refugee camps in Chad received vital information on air in the Arabic, French, Massalit and Zaghawa languages. Similarly, Indian micro-entrepreneurs in the slums of Kolkota and Mongolian herders receive business news specifically tailored for their needs, to enable them to improve their livelihoods

Who do we reach through our media production activities?

General Public


Through TV productions like the MTV Elements series, Internews Europe, in co-operation with leading media partners, aims to create a strand of youth programming - television, web and other digital media - on the big picture issues shaping the lives of young people as they grow up in an interconnected, but finite, world.

Disaster Affected Communities


Access to information, in local languages, about basic necessities such as health, food, shelter or safety, is a life line in times of crisis. When local media is silent, catching its breath and trying to get back on its feet, Internews Europe produces information that is most urgently needed and gives a voice to the affected population so that they can share their perspectives and claim their role in the humanitarian effort.

Marginalised Groups


Everybody aspires to be heard, whether HIV+ individuals in South Asia, survivors of the genocide in Rwanda or individuals around the globe discriminated against because of national origin, disabilities, age or sexual orientation. They want to be recognised as a unique and valuable part of their society and exert their universal rights to access information and express their opinions. Internews Europe gives them the tools and the access to media and information that supports these aspirations.